For Brand’s Sake : Marketing Lessons for Young Brand Managers

Price: ₹189.00
(as of Jun 18,2023 19:07:33 UTC – Details)

FOR BRAND’S SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG, commodities or FMEG. This book will help you make better decisions about marketing. How to approve scripts for TV ads?How to choose a filmmaker?How to evaluate a media plan?How to work with YouTube influencers?How to conduct market research?How to find out if your TV ad is working or not?How to choose a celebrity brand ambassador?How to run consumer schemes and trade schemes? If you are working on a consumer brand, this book will help you understand all the basics of brand building. It covers the following topics: AdvertisingMedia PlanningMarket ResearchStrategyBTL ActivationTrade Marketing

ASIN ‏ : ‎ B0B3XVN6GB
Publisher ‏ : ‎ Notion Press; 1st edition (13 June 2022); Notion Press Media Pvt Ltd No,50 ,Chettiyar Agaram Main Road , Vanagaram , Chennai – 600095
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-13 ‏ : ‎ 979-8887179285
Item Weight ‏ : ‎ 300 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ Notion Press Media Pvt Ltd No,50 ,Chettiyar Agaram Main Road , Vanagaram , Chennai – 600095
Packer ‏ : ‎ Notion Press Media Pvt Ltd No,50 ,Chettiyar Agaram Main Road , Vanagaram , Chennai – 600095
Generic Name ‏ : ‎ Books