(as of Jun 17,2023 02:23:48 UTC – Details)
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
‘a compelling methodology.. To increase market share quickly’ — Eric Ries, bestselling author of the Lean Start up’a must-read for anyone in business’ — James Currier, managing partner, NFX Guild’will teach you how to think like a marketer of tomorrow’ — Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what the Lean Start up does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers – how to attain them, retain them, engage them and monetize them – rather than product.Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful and achieve more consistent, replicable and data-driven results.
This is Marketing: You Can’t Be Seen Until You Learn To See
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning–deciding not only who it’s for, but who it’s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.”This Is Marketing is a very accessible way into Godin’s thinking…. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.” – The Financial TimesIf you enjoyed reading this, check out Seth Godin’s Purple Cow, a true business classic.
Traction: How Any Startup Can Achieve Explosive Customer Growth
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth’Anyone trying to break through to new customers can use this smart, ambitious book’Eric Ries, author of The Lean StartupMost startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. ‘Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice’Seth Godin, author of Linchpin
ASIN : B0BM9PDZMN
Item Weight : 450 g
Dimensions : 20.3 x 25.4 x 4.7 cm