Integrated Advertising, Promotion and Marketing Communications, 6e

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(as of Jun 19,2023 19:18:05 UTC – Details)

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Publisher ‏ : ‎ Pearson Education India; 6th edition (1 January 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 460 pages
ISBN-10 ‏ : ‎ 9332518378
ISBN-13 ‏ : ‎ 978-9332518377
Item Weight ‏ : ‎ 670 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India