(as of Jun 19,2023 04:50:00 UTC – Details)
With Introduction to Digital Marketing 2023, readers are exposed to the ever-evolving world of digital marketing. Comprehensive in its coverage and practical in its advice, this text is surefire way for anyone interested in succeeding at online promotion. The book sprawls across multiple topics; from SEO strategies right through analytics tracking – no stone will be left unturned!
Whether you are a beginner looking to get started in digital marketing or an experienced marketer seeking to stay up-to-date on the latest trends, “Introduction to Digital Marketing 2023” is an essential resource for anyone looking to succeed in the world of digital marketing.
Digital Marketing Section
What is digital marketing?Digital Marketing ChannelsDigital marketing Important terms to know.Digital marketing acronymsHow does digital marketing differ from traditional marketing?Why digital marketing is importantHow much do companies spend on digital marketing?What are the types of digital marketing?What are the benefits of digital marketing?How do businesses measure the success of their digital marketing efforts?What are some common challenges of digital marketing?Digital Marketing and the consumer journeyWhat are the different phases of the consumer journey?Setting marketing goals and objectives.Best practices for Setting up digital marketing goals and objectivesDigital Marketing MentalityWhat are some common mistakes made in digital marketing?Digital marketing Jobs sectionHow to get a job in digital marketingDigital marketing hard skillsDigital marketing soft skillsDigital marketing certifications to consider in 2023How can you get experience in digital marketing?Digital marketing strategies sectionWhat Is a Marketing Strategy?What Is a Digital Marketing Strategy?What Is a Digital Marketing Campaign?Content Marketing SectionWhat is content marketing?Benefits of content marketingHow to create a content marketing strategySocial Media SectionWhat is social media?What is Social Media Marketing?How can I use social media for my business?What are the most popular social media platforms?How do I get started with social media Marketing?How can social media help with SEO?What are the best analytical tools to track social media performance?How do I measure the success of my social media efforts?What are the best B2B best practices For Social Media MarketingHow do I create a social media strategy?How do I use social media for customer service?Best Social media scheduling tools for businesses?How do I handle negative comments or reviews on social media?Social Media terms & acronymsSEM sectionWhat is SEM?The SEM PerspectiveSEM related acronymsWhat are the different types of SEM?How do I measure the success of my SEM campaigns?What are some best practices for SEM?SEM Important Aspects and MetricsSEM and Company GoalsSearch Intent & SEMSEM and the Consumer JourneySEM over SEOSEO & SEMThe SEM & Analytics Buildup
Also an extensive SEO and Analytics section.
ASIN : B0BRDHZ67G
Publisher : Independently Published (3 January 2023)
Language : English
Paperback : 214 pages
ISBN-13 : 979-8372391970
Item Weight : 381 g
Dimensions : 17.78 x 1.22 x 25.4 cm