Marketing Research, 7/e (Revised)

Price: ₹473.10
(as of Jun 23,2023 21:28:14 UTC – Details)

With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.

From the Publisher

Salient Features

Publisher ‏ : ‎ Pearson Education; Seventh edition (25 March 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 992 pages
ISBN-10 ‏ : ‎ 9353433290
ISBN-13 ‏ : ‎ 978-9353433291
Item Weight ‏ : ‎ 1 kg
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India