MARKETING WARFARE 20TH ANNIVERSASRY 20TH EDITION

Price: ₹612.00
(as of May 25,2023 19:37:30 UTC – Details)

The book that changed marketing forever is nowupdated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.

Publisher ‏ : ‎ McGraw Hill Education; 2nd edition (1 July 2017); McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 125902900X
ISBN-13 ‏ : ‎ 978-1259029004
Item Weight ‏ : ‎ 330 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1 count
Importer ‏ : ‎ McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875
Packer ‏ : ‎ McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875