(as of May 23,2023 13:14:03 UTC – Details)
Search engine optimization (SEO) is an essential aspect of online marketing, and this book provides an in-depth look at how to optimize your website and content to rank higher in search engine results. It covers everything from keyword research and on-page optimization to link building and social media marketing.
“Inbound Marketing” by Brian Halligan and Dharmesh Shah
Inbound marketing is a strategy that involves attracting customers to your business through valuable content and experiences rather than interrupting them with ads. This book provides a comprehensive guide to inbound marketing, including how to create a content strategy, optimize your website for search engines, and use social media to drive traffic.
“Email Marketing Rules” by Chad White
Email marketing is a powerful tool for engaging with your customers and driving sales, but it requires careful planning and execution. This book provides a detailed guide to email marketing best practices, including how to create effective campaigns, segment your audience, and measure success.
“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
Word of mouth is a powerful marketing tool, and this book explores how to create content that is shareable and engaging. It covers the psychology behind why people share content and provides practical tips for creating content that is more likely to go viral.
“The Lean Startup” by Eric Ries
The Lean Startup approach involves testing and validating your ideas before investing significant time and resources into them. This book provides a detailed guide to the Lean Startup methodology, including how to create a Minimum Viable Product (MVP), conduct customer interviews, and measure success.
“Epic Content Marketing” by Joe Pulizzi
Content marketing is all about creating valuable content that attracts and engages your audience. This book provides a comprehensive guide to content marketing, including how to create a content strategy, optimize your content for search engines, and measure success.
“Social Media Marketing All-in-One For Dummies” by Jan Zimmerman and Deborah Ng
Social media is an essential aspect of online marketing, and this book provides a comprehensive guide to using social media for business purposes. It covers everything from creating a social media strategy to using different platforms effectively and measuring success.
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3. mcgraw-hill ‘online marketing
ASIN : B0C4RG4Y3H
Language : English
File size : 314 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 20 pages