Retail Marketing

Price: ₹475.00
(as of Jun 20,2023 15:30:07 UTC – Details)

Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.

Publisher ‏ : ‎ Excel Books (31 October 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 226 pages
ISBN-10 ‏ : ‎ 8174465758
ISBN-13 ‏ : ‎ 978-8174465757
Item Weight ‏ : ‎ 500 g
Dimensions ‏ : ‎ 20 x 14 x 4 cm