Services Marketing: Concepts, Strategies and Cases

Price: ₹1,195.00
(as of Jun 22,2023 09:33:24 UTC – Details)

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s services marketing: Concepts, strategies and cases, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade and other services. Cutting-edge data addresses current issues, such as sustainability, technology and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid and traditional classes that want to take advantage of technology.

Publisher ‏ : ‎ Cengage India Private Limited; Fifth edition (1 December 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 482 pages
ISBN-10 ‏ : ‎ 9386858770
ISBN-13 ‏ : ‎ 978-9386858771
Item Weight ‏ : ‎ 760 g
Dimensions ‏ : ‎ 20 x 14 x 4 cm
Country of Origin ‏ : ‎ India