Start-Up Marketing Strategies

Price: ₹397.42
(as of Jun 25,2023 15:46:29 UTC – Details)

11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Publisher ‏ : ‎ Jaico Publishing House (25 January 2022); Jaico Publishing House, A-1, Jash Chambers, Off Sir Phirozshah Mehtra Road, Fort, Mumbai, Maharashtra 400001 Phone: 022 4030 6767
Language ‏ : ‎ English
Paperback ‏ : ‎ 260 pages
ISBN-10 ‏ : ‎ 9390166829
ISBN-13 ‏ : ‎ 978-9390166824
Item Weight ‏ : ‎ 310 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ Jaico Publishing House, A-1, Jash Chambers, Off Sir Phirozshah Mehtra Road, Fort, Mumbai, Maharashtra 400001 Phone: 022 4030 6767
Packer ‏ : ‎ Jaico Publishing House, A-1, Jash Chambers, Off Sir Phirozshah Mehtra Road, Fort, Mumbai, Maharashtra 400001 Phone: 022 4030 6767