Display Ads

Display ads are visual advertisements that appear on websites, apps, or social media platforms as banners, images, videos, or interactive multimedia elements. Unlike search ads, which appear on search engine results pages (SERPs) in response to specific search queries, display ads are shown on websites that are part of ad networks or platforms, regardless of user search behavior.

Key features of display ads include:

1. Visual Content: Display ads feature visually engaging content such as images, videos, or animations to attract the attention of users.

2. Targeting Options: Advertisers can target display ads based on demographics, interests, behaviors, and website content, allowing for precise audience segmentation.

3. Placement Options: Display ads can be placed on specific websites, within particular sections of websites, or targeted to users based on their browsing history or online activity.

4. Retargeting: Display ads can be used for retargeting campaigns, where ads are shown to users who have previously visited a website or interacted with specific content.

5. Brand Awareness: Display ads are effective for building brand awareness and visibility, as they are shown to a wide audience across various websites and platforms.

6.Ad Formats: Display ads come in various formats, including static banners, animated GIFs, rich media ads, interstitial ads, and native ads, providing flexibility in creative presentation.

7. Performance Tracking: Advertisers can track the performance of display ads using metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on investment (ROI).

Display ads are commonly used for a range of advertising objectives, including brand awareness, lead generation, website traffic, and product promotion. They offer advertisers the opportunity to reach a broad audience across the web and engage users with visually appealing content.